Tuesday, June 18, 2024

NFL now has Australia and Ireland as possible venues for regular season games

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The NFL‘s global plan seems unstoppable. Recently, Peter O’Reilly, the head of international affairs for the NFL, announced that the American professional football league is considering organizing games in new countries such as Australia and Ireland, where they may hold a regular-season game in the future.

“Australia is among a set of markets, and it is not a small set, that we are analyzing for the future,” said O’Reilly. Dublin, Ireland, is also among the markets being considered.

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Looking ahead to the season starting next September in Sao Paulo, Brazil, with the Week 1 game of the 2024 season between the Green Bay Packers and the Philadelphia Eagles, the first to be held in South America, as one of the new markets to host a regular-season game.

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Last February, the league announced that for the 2025 season, Madrid, Spain, will also host a game at the newly renovated Estadio Santiago Bernabeu, home of the LaLiga champion, Real Madrid.

One of the main challenges in choosing Australia as a venue for a game will be the distance from the United States, mentioned the executive.

“When you start talking about Asia and Australia, you talk about distance and logistics. Those factors are real. But our role is to really look at the whole world, observe where the fan base is strong, and do the diligence and evaluations.”

As part of the “International Home Marketing Area” program, which the NFL launched in 2021 to internationalize its brand, Australia is assigned to the Philadelphia Eagles and the Los Angeles Rams as the teams with the rights to have commercial activity there.

In December of last year, the league announced its intention to hold up to eight regular-season games outside the United States starting from the 2025 season.

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