Monday, May 27, 2024

FeedConstruct extends Northern Ireland football agreement

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FeedConstruct has extended its collaboration with the Northern Ireland Football League as its exclusive betting data and streaming partner.

The new deal, which cements the original partnership signed in the 2019-20 campaign, runs until the end of the 2028-29 season.

The new terms will provide a seven-figure investment into the leagues, while FeedConstruct will provide exclusive betting data globally for over 800 matches across tournaments such as the Sports Direct Premiership and Women’s Premiership, and the Playr-Fit Championship.

The NIFL has enjoyed an 83 per cent increase in attendance since its inception in 2013, as well as commercial deals and improved performances both domestically and in UEFA club competitions.

Ian Forrester, NI Football League chief commercial officer, said: “These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”

Narek Harutyunyan, the head of the Rights and Content Department at FeedConstruct, said: “The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”

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