Friday, May 24, 2024

Heineken Ireland invests €1m in the training of bar staff

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Heineken said it will invest €1m in a new three-year training initiative aimed at supporting the on-trade industry in Ireland.

The scheme, which will be delivered in six locations across the country, will have 46 training sessions scheduled for the first year. The programme is expected to train 2,500 bar staff in its first year.

The brewer has collaborated with educational experts to develop the training programme specifically for newer entrants to the bar trade. Participants will receive training in bar fundamentals, highlighting the rewarding and transferable skills gained from working in the bar industry.

The initiative kicks off this week in Dublin and will also take place in Cork, Limerick, Kilkenny, Sligo and Galway. 

All participants will receive a certificate signed by Heineken’s Irish Master Brewer PJ Tierney and Global Master Brewer Willem van Waesberghe.

Speaking at the launch of the Heineken Ahhh-cademy, Jason Cox, On-Trade Commercial Director at Heineken Ireland said: “We have huge admiration and respect for the skills required in the pub trade and we know that it can be a challenge to continuously train new entrants.”

We are delighted to roll out a programme that supports bar owners and equips newer entrants into the trade with the know-how and confidence to continue to deliver a quality experience in their bar.” 

The training initiative is part of Heineken’s wider pub trade support initiatives in Ireland. Following the pandemic, the brewer invested over €10m into the Irish hospitality trade which included its Fresh Beginnings initiative and There’s No Experience Like Bar Experience campaign.

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