Friday, May 24, 2024

Jets Awarded Rights to Build Global Brand in Ireland

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The New York Jets today have been awarded rights to expand their brand and activities for Ireland as part of NFL’s ‘Global Markets Program.’

The initiative launched by the National Football League in 2022 awards NFL clubs international marketing rights to build brand awareness and fandom internationally, through fan engagement, events, and commercial opportunities.  

The New York Jets can now look to engage Ireland ahead of the 2024 NFL Draft and through activities in the future with watch parties, community experiences, player visits, and event activations.

The New York Jets were founded in 1959 and won Super Bowl III in 1969. The team is recognized for its iconic green and white uniforms that were chosen by former owner Sonny Werblin due to his birthday falling on Saint Patrick’s Day.

Team President, Hymie Elhai said, “New York and Ireland have deep historical ties and we are thrilled to have an opportunity to connect with the country’s communities. As a franchise, we look forward to making an impact throughout Ireland by engaging sport fans and members of the community-at-large in an authentic way by familiarizing them with the New York Jets, how we operate, and the way we engage our fans.”

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