Thursday, May 30, 2024

Network Ireland hosting personal brand workshop in Wicklow

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Lorraine Carter of Persona Design.

Award-winning brand strategy expert Lorraine Carter of Persona Design will deliver a presentation on how to build a cohesive personal brand aligned to your business brand, taking place at Wicklow County Campus, Clermont, Rathnew.

Lorraine has over 20 years experience working with clients worldwide to drive commercial growth. Brands like Vision 1, University of Greenwich London, Solas, Nestle, Kerry Foods, Eurofound, Enterprise Ireland, Law Society of Ireland, Radisson Blu among others.

She enables businesses and organisations to transform their brands and increase their sales without big marketing teams, using the Persona Brand Leadership Framework, so they own or become the brand their customers are happy to pay a premium for.

Lorraine will cover the enhanced understanding of branding’s impact, which will develop a deeper appreciation of how a strong personal brand can positively influence your business growth and success.

She will also provide clarity on personal brand elements so participants are provided with an understanding of their own personal brand and how to articulate and present it effectively in a way that aligns to your business.

Actionable strategies will be identified for aligning personal and business brands, ensuring consistency and coherence. Those taking part in the course will gain insights into tools, frameworks and platforms to help increase personal and business brand visibility. Participants will leave with a personal branding framework or action plan enabling them to continue developing and refining their brand.

The presentation is being organised by Network Ireland Wicklow Branch and takes place on Wednesday, May 8, starting at 7pm. Tickets cost €49.24 and can be purchased from

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